Oct 20, 2017
Sought after by the biggest names in business to monetize their message, mission or movement, business builder and marketing expert Dustin Mathews is THE mentor and coach to the stars. Dustin is the co-founder of Speaking Empire — the disruptive company in the leadership and education space, whose chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness.
Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His latest book (Co-Authored with Dan Kennedy) the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press) is set for release on June 13th.
Known for creating marketplace frenzies that drive people to buy products en masse, Dustin’s companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine.
Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales. In his most recent research, Dustin codified a process for creating and selling products and services —Irresistible Offer Architecture which recently received recognition by the United States Patent and Trademark Office.
His current innovation, Brand Response, leverages the fusion of
branding. PR and direct response AND is already generating success
stories out entrepreneurs and business owners worldwide.
01:00 – The Power of Speaking
03:34 – The Magic is words on Paper
04:15 – How Public speaking helped Dustin build a brand
04:53 – The Shortcut to getting what you want
06:25 – How to overcome the fear of Public Speaking
08:59 – The importance of practice
10:00 – Everything in life is a presentation
11:29 – How to structure your message to get someone to take
action
11:57 – Put your best foot forward
12:58 – The BEST way to grab audience attention
13:31 – What is the best story to tell
14:01 – The one thing most speakers forget to do
15:42 – How to construct an offer so it doesn't come across as
salesy
17:36 – The easiest way to differentiate yourself, even noone has
ever heard of you
20:00 – Less is more
22:45 – The power of sequential agreements
24:00 – you HAVE to make an irresitable offer
25:48 – How to leverage the worst case scenario and make more
sales
28:00 – Dealing with skeptics in the audience
33:00 – Wrap Up
Tweetables:
“Don't wait till the very end of your presntation to get a YES, ask yes questions throughout the presentation” – Dustin Mathews
Resources:
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