Dec 4, 2017
Recently featured in Forbes, TSUFIT is the author of Award-Winning book Step Into the Spotlight!: A Guide to Getting Noticed.
TSUFIT is a former lawyer who has been described by the Toronto Star as a starburst of energy bright bubbly and upbeat and by Publishers Weekly as a coaching dynamo. Her book, Step Into the Spotlight! has been endorsed by Tom Peters, Jay Conrad Levinson, Jack Trout, BNI founder, Ivan Misner, Les Brown, Al Ries & many other New York Times best-selling authors and experts.
Formerly an actress, singer & comedienne & the subject of 100’s of feature newspaper articles, television & radio appearances internationally, TSUFIT has appeared doing stand-up comedy in nightclubs and on national TV and has appeared on television and film commercials internationally.
TSUFIT coaches professionals, entrepreneurs, business owners, authors, speakers, coaches, consultants and CEOs to catapult their personal brands and themselves into a starring role! She coaches her clients to get seen, get heard and get noticed!
Once named a Super-Achiever by Canadian Lawyer Magazine, TSUFIT is a Dean’s List Law School Graduate who practiced litigation law for 10 years before leaving law for the limelight. Her music CD Under the Mediterranean Sky has made Top Album lists all over North America and is played on the radio internationally.
TSUFIT’s unique story was the subject of a national television documentary which aired on several networks across Canada.
TSUFIT is in demand as a keynote speaker, radio and TV show guest, seminar leader and mom (although she points out that she is not currently taking on any new clients in the last category!)
Today, Tsufit is going to share the BIGGEST MISTAKES speakers make. Take it away, Tsufit!
[2:42] How Tsufit started as an actress, singer, and Lawyer to being Business Coach
[5:06] Tsufit’s story and advice in trying to rebuild followers and confidence in life and business
[10:18] How do you want to build your life as an Entrepreneur
[11:03] Why you need to have some white space in your calendar
[12:45] Step into the spotlight
[13:09] How do you see freedom
[15:01] The cycle in Publicity to keep in touch with the audience
[17:34] Challenge in facing the media
[18:19] How did Gary Vaynerchuk built an audience
[20:26] What not to do when building an audience
[23:06] How to handle a bad customer service experience
[25:05] The spotlight philosophy
[30:10] A step out in the spotlight
[33:11] The effect in your life in anonymity
[35:20] How to connect with Tsufit and book endorsement
[36:30] Wrap up
Tweetables:
“The whole point of being an Entrepreneur is to build the life you want to live.” - Tsufit
Resources:
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