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BOSS Academy Radio - Real Business Ownership Success Strategies: Entrepreneur, Small Business, Coaching, Start-ups


May 30, 2018

Sheri  Fitts has  more  than  25  years  of  experience  in  digital  leadership  and  brand  marketing.  As  the  founder  of  ShoeFitts  Marketing,  she  has  helped  thousands  of  advisors  and  industry  influencers  convey  their  messages,  create  meaningful  connections,  improve  sales  performance  and  scale  their  digital  leadership.

Ms.  Fitts  regularly  speaks  about  digital  marketing  and  social  media  at  financial  services  industry  events,  has  been quoted  in  numerous  publications  and  is  the  author  of  Deconstructing  Digital.  She  has  received  awards  and  recognition  from  the  Plan  Sponsor  Council  of  America,  the  National Association  of  Government  Defined  Contribution Administrators,  the  International Association  of  Business  Communicators  and  Pensions  and  Investments. 401kwire.com named  her  one  of  the  “most  influential  people”  in  the  defined  contribution  category.

Today, Sheri will teach us the essence of being authentic and “outcaring” to in the marketplace. She will also share insights regarding millennials and evolution of digital marketing. Lastly, she will give us interesting details regarding her book,  “Deconstructing Digital”.

[2:17] The Age of Authenticity

[3:50] The concerns in raising “millennials” today

[7:05] How does authenticity transform the workplace and entrepreneurial world

[9:05] How authenticity fits in a modern marketing plan

[10:33] Why being authentic attracts more people in marketing

[11:15] Sheri explains the concept of “outcaring”

[13:01] The importance of thinking how your clients feel and should feel

[14:21] How she applied the concept of  “outcaring” to her profession

[16:23] How disruptive branding affects the financial services market

[19:58] Sheri shares about her book, “Deconstructing Digital”, and her inspiration to it

[21:37] The impact to her life as far as social media & digital marketing are concerned

[24:15] Paul shares his experience on the old school way of digital marketing

[25:37] How you can connect with Sheri

[26:39] Wrap up

 

Tweetables:

“The more you that you are, the more people you attract because it’s refreshing to people.” - Sheri

Resources:

BOSS Academy Radio

Connect With Sheri:

Sheri's Website

Sheri's LinkedIn

Sheri's Twitter

Sheri's Facebook

Sheri's Book