060 - Marketing Research Series - Scott Richards is Leveraging a New Source for Survey Participation

Oct 15, 2015

Scott Richards, is Chairman of Dial800 and CEO of Reconnect Research.  Reconnect Research invented a method that provides a virtually unlimited supply of, geographically and demographically diverse, inbound callers from across America and Canada to take market research and polling surveys. These inbound calls are referred to as MIDI Calls™, an acronym for misdialed, incomplete or disconnected inbound calls.  There are over 5 billion MIDI calls a month. Reconnect Research leverages Dial800’s 25 years of telecom excellence to screen and route MIDI Calls™ to market research and polling surveys via IVR, text and live transfer.  Is this new approach changing the way we attract research respondents?  Tune in and learn more.

Dial800, founded in 1989, is a leading provider of direct response marketing optimization tools such as phone call tracking software, memorable toll free numbers and call routing. While CEO of Dial800 for 18 years, Mr. Richards pioneered two multi-million services based on how people remember and dial toll-free numbers, which in turn created a new paradigm and set the standard for offline marketing. Drawing from the science Cognitive Numeric Theory and Memory Chunking, Mr. Richards wrote an algorithm that recommends easily chunkable digit patterns that significantly increase caller response to TV and radio ads.