Feb 23, 2017
John Livesay is a top funding strategist who helps CEOs craft a compelling pitch to engage investors and inspire them to join a startup’s team. He hosts The Successful Pitch podcast with investors from around the world, and is a partner at Crack The Funding Code, helping founders with their pitch and warm introductions to the right investors.
After a successful 20 year career in media sales with Conde Nast, John won salesperson of the year in 2012 across the entire company. John is also the author The 7 Most Powerful Selling Secrets, that has been translated into Spanish and Russian and was recently featured in Inc. magazine.
John gives loads and loads of great advice including the pitching secrets for startups to become irresistible to investors.
02:14 – Forget
selling, tell a great
story
04:39 – Tug their heartstrings to
open their purse strings
06:43 – Invest in the
jockey not the
horse
07:42 – Creating a successful
elevator pitch
09:50 – Make your team working
together by building the right culture
14:04 – Getting your people on board
with your vision
16:42 – Tips to avoid a toxic work
environment
19:31 – Why You and Why
Now?
20:58 – Crafting an Elevator
Pitch
22:10 – Developing an incredible
pitch deck and getting your business ready for growth
25:02 – Wrap Up
Tweetables:
“People remember your stories
much longer than they remember your numbers.” – John
Livesay
Resources:
http://www.bossacademy.com/
http://johnlivesay.com/
Free PDF Download: Three
Mistakes To Avoid When Pitching - Text FUNDING to
66866