Dec 13, 2016
Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.
Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.
The Go-Giver, a The Wall Street Journal and BusinessWeek Bestseller, has sold over 500,000 copies. Since its release, it has consistently stayed in the top 25 on 800ceoread’s Business Book Bestsellers List. It has been translated into 21 languages and is Bob’s fourth book to sell over 250,000 copies.
Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.
02:19 – Serve someone and fit
into their
lives
04:28 – Money is simply an Echo
of Value
06:08 – They key decisions to make
to avoid a tough and long uphill climb
08:24 – Creating a better
professional success and effectiveness
12:57 – Have a more quantifiable and
tangible result to communicate your value better
15:40 – The money is not the target
itself, but a reward for hitting the target.
18:55 – It’s what you already bring
to the table to become successful
22:25 – What it means to be a
"Go-Giver"
25:08 – Wrap Up
Tweetables:
“A lot of people think sales is
something you do to someone rather than something you do for
someone.” – Bob Burg
“When you sell on price,
you’re a commodity. When you sell on value, you’re a
resource.” – Bob Burg
Resources:
http://www.bossacademy.com/
http://www.burg.com/
http://thegogiver.com/